The product was called NuLooq and the unique name was only part of the challenge. This product had to convince people that the way they have been using their computers for over a decade could change. Introducing the product required a detailed website with tutorials and support as well as marketing information. Motion graphics were created to explain the use of each type of feature. The website design had to comply with a strict set of guidelines set by Logitech so it would fit within their existing site. We met all those requirements and create a visual differentiation from Logitech’s other divisions.

Print  and online ads helped drive graphic designers to the website. We oversaw the custom photography and copywriting. We even provided live demo services of their product at trade shows.